The Incite Team
A dedicated group of brand strategists, the Incite Team uses several proprietary measurement tools to identify insights, measure effectiveness, and forecast success. Their duty and responsibility is to make sure every marketing dollar is being spent efficiently and effectively, helping each and every client stay nimble and react to market changes.
This valuable tool analyzes data in a visual manner and helps to quickly identify the magnitude of an opportunity and measure it against cost in a rapid, real-time environment. With the results in hand, you are able to make informed, dynamic decisions with their resources.
The Incite team also uses social media monitoring software, Spark, which helps identify brand sentiment in online and social media environments. The strength in this tool is its ability to reveal, at the most granular level consumer sentiment, as well as influential content published on blogs, websites and proliferated through Facebook, Twitter and other social media platforms.