For years now, E. B. Lane has been expanding its interactive capabilities, hiring top talent, and growing a powerful network of partners. And it shows. Some of our best work to date is seen only by audiences online. Among our established list of interactive offerings are:
Web Marketing Strategy & Planning
Our process includes an online presence and opportunity audit as well as consumer composition and segmentation studies.
Paid Search Marketing & Landing Page Development
SEM strategies for finding the terms to draw an audience in and make them want to look further.
Email Marketing & Template Design
Ongoing support for email marketing campaigns, including results measurement and easy design.
Online Social Marketing & Measurement
Innovative methods for quantifying, measuring and even monetizing a social media presence.
Market Research, Surveys & Focus Groups
Campaign measurement and ROI analysis services, plus more qualitative forms of research.
Search Engine Optimization & Marketing
Detailed application of known SEO and SEM Web design qualities that lead to a greater likelihood of search engine attention.
Conversion Tracking & Web Analytics
Complete solutions for managing the data captured within every aspect of the digital footprint.
Mobile App Development & Mobile Marketing
Services that can expand the online presence to third-screen devices and use them for greater brand interactivity.
Web Development & Design
Both turnkey and custom Web site design, covering big, small, static, Flash, data-base-driven sites and more.
Online Banner Ad Development
Design and production of online campaigns, from the simplest banner to rich media executions.