Mark Twain once said, “History doesn’t repeat itself, but it rhymes.” Politicians, economists and the media forever can debate how this recession resembles the Great Depression, but no one can argue the fact that the world has changed – and in a big way. We have responded to these difficult times with a seismic shift in attitude and a reset of values. And by “we,” I mean women.

Marketers, are you listening? Opportunity is a-knockin’!

Women are an immense purchasing power and comprise an influential business power. We would be foolish to not study the complexities of women as consumers and as business leaders. We have much to learn about her new views of the world around her.

Tuesday, February 9, from 8:30-10 a.m., E.B. Lane, the Phoenix Business Journal and networking coach, Dave Sherman, are co-hosting The Power of Women: Keys to understanding, marketing to, and networking with women in business. E.B. Lane will share insights about the shift in consumer attitudes among one of our target consumers, the present-day Mom. The Phoenix Business Journal will share insights from its research gathered from more than 1,600 company executives, including 400 women-owned businesses. And Dave Sherman will offer networking tips on making business connections with women.

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