Every Story and Event has a Beginning, Middle and End.
Since the days of watching Sesame Street in my grandma’s living room, I’ve known this about a story. Sixteen years of schooling later, these same still applies. Only now, you can use them to promote an event, host a contest or look smart in front of your peers. 
Early in my career, a mentor taught me to look at promoting an event the same way I looked at a story when I was young – only without the mismatched clothes and belief that boys have cooties.


Jessica G