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    Entries in strategy (2)

    Thursday
    Dec102009

    Every Story and Event has a Beginning, Middle and End.

    Since the days of watching Sesame Street in my grandma’s living room, I’ve known this about a story. Sixteen years of schooling later, these same still applies. Only now, you can use them to promote an event, host a contest or look smart in front of your peers.  

    Early in my career, a mentor taught me to look at promoting an event the same way I looked at a story when I was young – only without the mismatched clothes and belief that boys have cooties.

    Click to read more ...

    Tuesday
    Nov032009

    What is the future of media? Listen and learn.

    According to TNS Media Intelligence, 2009 was the worst year in advertising history for media spending. During this time, the industry has experienced a dramatic shift from traditional media to online as well, leaving many companies wondering how to effectively reach their audiences.

    So how does one make sense of all this change in media? Simple – listen to our very own Kelly Emery (@kellyemery).

    Last Friday, she spent a few minutes telling the KFNN 1510 AM audience all about how media is changing, what is on the horizon, and how E.B. Lane is prepared for the changing media landscape with its new Media Strategy Team.

    Take a listen to her segment. It’s like Pilates for your brain.