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    Entries in Press Release (2)

    Wednesday
    11Nov2009

    Is The Press Release Shifting to Social Media?

    I receive hundreds of press releases on my desk everyday, and with cut backs, hiring freezes and layoffs, it is impossible to get to all of them. Just like it’s hard to return phone calls, it’s also difficult to absorb a bunch of information, arbitrary quotes and needless details. Plus, by the time I’m actually reading a press release, it has often become old news.

    In my opinion, it is much more effective to send a one- or two-line email or tweet. Producers like me, if the tweet or blurb sounds interesting, will follow up with more regularity going this route than the traditional press release process.

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    Friday
    28Aug2009

    Why Isn’t my Press Release Getting any Press?

    I’ve heard this question too many times to count, and chances are that every PR practitioner has been on the asking end a time or two. But before you bemoan the journalist who has a beef with your organization or complain about the reporter who just doesn’t get it, ask yourself the following questions...

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