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    Entries in creative (11)

    Thursday
    25Feb2010

    Reflections of a MAD MAN. Part 5

    It had to be WU

    During my years at BBDO, I had the good fortune to work with two renowned, older Art Directors who both had flourished under the strange, insular creative system that demanded that copy concepts always preceded art direction. Each was unique and legendary in their own way. The first was named Kong Wu. Kong was Mandarin Chinese and stood over six feet tall.

    In some ways, working with him was a reward for the torture of getting a script approved. After days of rewrites and copy tweaks, I would cross over to the 385 side of the building and triumphantly show up at his door, yellow copy sheet in hand, and he always seemed genuinely pleased to see me. His face would light up and he would proclaim

    ”Ahhh, Mark Itkowitz, hot shot young writer. Come in! Come in!”

    Click to read more ...

    Wednesday
    17Feb2010

    Reflections of a MAD MAN. Part 4

    Career Continuity.

    In 1975, my wife Sandy gave birth to our first child – a boy. When it came time to choose a name, we both wanted one that not only connoted strength and decisiveness, but sounded okay with the last name of Itkowitz. Not an easy task. Now by this time, I had already been at BBDO for two years. Every day, our conversations were peppered with the name Jordan and the underlying power that the name represented was never lost on me.

    "Jordan wants this."

    “Jordan killed that."

    "You take it down and show Jordan.”

    Not surprisingly, I suggested Jordan to my wife, and Sandy also liked the sound of it. But it clearly didn't carry the same weight as it did with me.

    When Jim got word that our firstborn carried his name, he responded with great warmth and pride. The rest of the agency thought it was hilarious. They couldn't believe the lengths I'd go for career continuity. Even Allen Rosenshine, soon to be our Creative Director, President and ultimately the CEO of Omnicom, made me promise to name my next child Rosenshine. 

    Click to read more ...

    Thursday
    04Feb2010

    Reflections of a MAD MAN. Part 3

    Meeting Jim Jordan.

    During my first few months there, I never met or even saw Jim Jordan, though his presence loomed over the creative department. With posters on the agency's walls proclaiming,  "He who crosses the Jordan will surely sink,” his fearsome temperament was continually reinforced. He was, however, aware of me. During my first month, there was an agency-wide assignment to create a campaign line for Liberty Mutual Life Insurance. The goal was to define the concept that Liberty Mutual deals direct. Hundreds of submissions came in from the entire creative department. But he chose a line that I had written:

    Liberty Mutual deals direct. 
    It's the shortest distance between two people.

    So I was, at least, on his radar as the guy who had written that line. Before long, I was working on a number of accounts, including Campbell's Soup and Dodge Cars and Trucks. Jim had recently written a new song for the national Dodge campaign. It was called:  Number One for the money is Dodge.

    Click to read more ...

    Tuesday
    26Jan2010

    Reflections of a MAD MAN. Part 2

    Life in the ad world.

    What else rings true about MAD MEN? Well, certainly the drinking and the smoking and to a large part, the way everyone dressed, acted and looked. Even though the British Invasion swept ashore in 1964, long hair and bell bottoms never made it to our halls in 1973. Most creatives, in fact, wore ties and jackets. Combine that with the row upon row of cubicles, wavy glass shower-stall inside offices plus box- like window offices and the total effect was much like that of a semi-art deco insurance company.

    Making it to New York.
    Getting into advertising has never been easy. Even though I had cut my creative teeth at a small agency in Philadelphia, it carried little weight when it came to landing a real job on Madison Ave. No one I knew had ever attempted it. Although Manhattan was only about two hours away, it could have been on the other side of the world. Everything up there was bigger, better and certainly much more expensive. I was just recently married at the time and I wound up spending so much money just taking the train up for interviews that it put a serious strain on our fragile finances.

    Click to read more ...

    Thursday
    21Jan2010

    Reflections of a MAD MAN. part 1

    Since the rise of MAD MEN as a TV phenomenon, there’s been a groundswell of curiosity about the way the business used to be when Madison Ave. really was the center of the advertising universe.  I’ve been asked repeatedly whether what we’ve all seen unfold week after week is close to what I remember from living and working in that time and place. How much of that advertising world is the same, where does it differ and if I ever knew anyone like Don Draper?

    Click to read more ...

    Wednesday
    23Dec2009

    My Favorite Creative People This Year.

    “Tis the season to post your retrospective blogs and stories, right? Right?

    Well, yes and no.

    I have to admit that this particular post won’t have the focus of many in the category. Meaning, I don’t feel confined to the last year in choosing those who make my illustrious list. So please forgive me this structural liberty right up front, and I promise that I will be more rigid in my blogging during the New Year. It’ll be Item #5 on my resolution list – agreed?

    Anyway, I’ve been privileged to be on the creative side of the advertising business for a few years now, which has bred a great amount of respect for creative people in any field. I think it’s fair to admit that my background is in copywriting, which surely has influenced my choices. So if you don’t agree, feel free to say so. Post a few of your choices or knock mine around in the comments section.

    That said, I’m proud to present my short list of the people who stand out as creative to me in 2009:

    Andrew Goldsworthy

    I’m ashamed to say that I knew very little about this brilliant man until recently. Few deserve the title of “visionary,” but I believe it truly applies here. In short, he is an environmental artist, creating his works from natural and found objects. Each one blends or augments its natural surroundings with remarkable insight.

    I first discovered Goldsworthy flipping around the HD channels on cable. I had stumbled upon the documentary about his work, entitled Andrew Goldsworthy’s Rivers & Tides. With a few simple twigs or some iron powder, he transforms natural landscapes into something new. Something beautiful. If you’ve not had the pleasure of seeing it for yourself, I suggest you change that immediately. There is a simplicity to his work that makes you completely re-approach yours.

    Joss Whedon and Kurt Sutter

    Two very different writers/TV show creators. Two men very deserving of the critical acclaim they’ve received.

    Joss is certainly the more seasoned of the two. He cut his teeth writing on Roseanne, but his career took a series of turns after that. He’s most known for Buffy the Vampire Slayer and its spinoff, Angel – which, undoubtedly, influenced Stephanie Meyer and all the hype that follows her. Still, his most brilliant works to date include Firefly, its movie follow-up Serenity, and the viral Dr. Horrible’s Sing-Along Blog. Currently, his work is on display with the TV series Dollhouse, which, though standing on its last leg, is a smart commentary on the pitfalls of advancing technology.

    Sutter, on the other hand, has achieved notoriety with a couple milestone TV shows. Both have aired on the FX Networks, which immediately identifies them as grittier fare. The first was The Shield, one of the smarter and darker takes on the cop-drama I’ve seen. Just finishing its second season is his current offering - Sons of Anarchy. I’m not sure why this bit of biker brilliance has been overlooked by the industry awards to date, but it’s one of the best dramas on TV.

    On a side note, also check out his blog. Particularly his post on October 30th. You have to love the fact that he’s doing it his way.

    Ed Brubaker and Warren Ellis

    Okay, I’ve outed myself with these choices. I read comic books. There, I’ve said it. It feels good. Want to know why? Because comic creators are shaping some of the smartest fiction out there right now. And though many comic creators could occupy this space, these two are doing some things that impress me most.

    Brubaker is my current hero when it comes to writing dialogue and finding a niche where there wasn’t one before. Case in point is his current run on Captain America. Once a tired icon of a hero, Brubaker transformed his voice, making him quite cool again. Of course, he also killed him off, but that’s neither here nor there. Also noteworthy are Sleeper and Criminal – a series that has brought the hardboiled crime comic back into the spotlight.

    Ellis has created so many comics, I’d bore you to death if I ever tried to list them all. So I’ll call out some I think are his best – the ones that defined the “widescreen style” that many other writers ape today. Personally, I love his work on The Authority, but his unexpected takes on the art form are best displayed in Global Frequency and Planetary. Once you digest those, you’ll be ready for more.

    Lady Gaga

    Honestly, I didn’t want to like her. I fought her the whole way. I thought she was the pop equivalent of the shock jock, but since then, I’ve surrendered. I’ve been won over, dammit all.

    You win this round, Gaga. Not only have you made me appreciate your unique fashion sense, but I’ve also loved your cynical take on fame and love with Poker Face, Paparazzi and Bad Romance.

    Frankly, it’s shown a business sense akin to Madonna. So well played, madam. You’ve become my guilty pleasure. I look forward to seeing and hearing what comes next, as I suspect you’ll be around awhile.

    Jonathan Ive

    Ever heard of him? Many haven’t, and yet, he’s been responsible for so many things we use in our daily lives. You know that song you just listened to? It was played on a device he designed. You know the market share Apple has grabbed on style alone? It’s because of his eye and influence.

    As Senior VP of Industrial Design at Apple, Ive gave color to the iMac, made white plastic cool with the iPod, smacked aluminum on the Macbook, and kept the lines on the iPhone simple when every other smart phone tried to be something out of Blade Runner. Personally, I’m curious to see where he goes from here. Considering how many are dialed into Macworld, I think it’s safe to say I’m not the only one.

    Whoever writes Lee Clow’s Beard

    For those tuning in from the wide world of communications, you may already know about this little Twitter gem. Some of you may know who’s behind it. I don’t – so please don’t spoil me.

    I’ve purposely stayed away from any such information, as the wisdom is dead-on to anyone in the business of advertising or anything related. One of my faves was a recent holiday tweet: “Dearest client, In the spirit of the season, we're donating all our remaining 10%-bigger logos to charity in your name.”

    Wit and wisdom in only 120 characters – 20 to spare. You’ve become the wizard of whiskers, LCB. So razors beware – you’ll have to go through me first.

    Well, there they are. Agree or disagree? I know I missed some, so give me a hand. Who do you think deserves some creative recognition for their work this past year?

     

    Thursday
    22Oct2009

    Many teams shall enter. One shall leave.

    Very soon, you will hear the thudding of little men clanging plastic balls into goals. Some will groan with the agony of defeat. Others will howl as they bask in victory.

    Welcome to the E.B. Lane Foosball Tournament to be held this Friday, Oct 23 at High Noon. We’ve got more than a few teams of EBLers and even a few friends of the agency. If you’re interested, get in touch at gserviss@eblane.com before we start. And if you’re looking for post-game reports, keep checking here.

     Warning: The comments section is officially trash talk central. Though there will be little need of it for anyone not on the Foos Daddies. Speaking of which, you may all step forward to ask for mercy now.

    Wednesday
    21Oct2009

    My life as a graphic design grease monkey.

    I have been creating in the digitized world for 12 years. As the E.B. Lane studio manager, I create print-ready materials from as little as a scribble on a napkin on a daily basis. So what do I do as a creative outlet outside of work?

    Over the past few years, this pink-haired gal has been proud to add a few grease stains and oil smudges to my personal color palette.

    Click to read more ...

    Wednesday
    30Sep2009

    The Art of the Brainstorm, Part II.

     

    A slight feeling of panic rushes through my veins as I click on the box to launch the full meeting notice. Of course, the memory of first receiving this notice a week ago is a haze in the borage of kick-offs, client calls, meetings about up-coming client calls, regroup meetings covering what wasn’t on those calls, rescheduled client calls, and production status meetings for the work that I should have been doing while I was in meetings.

    Click to read more ...

    Wednesday
    02Sep2009

    The Art of the Brainstorm.

    p>If you work at an agency, it’s likely you have attended your fair share of brainstorms. They’re the bread and butter of most great agencies in one form or another, some yielding big ideas that grow with each additional comment. Of course, there are also the others – the ones that degrade into caffeine-induced hysteria. Still, I can easily say that the vast majority of these sessions are quite helpful to my clients, proving themselves a great way to gain outside perspective and fresh ideas.

    Click to read more ...

    Friday
    21Aug2009

    EBL SENDS THE OBAMAS HOME WITH WORK.

    The in-room displays E.B. Lane produced for Xanterra’s Yellowstone properties have been so popular that many guests are taking home the whole thing, rather than the stuffed animal part that is actually for sale. Well, we’re excited to report that two more displays have recently gone home with guests – guests that live at 1600 Pennsylvania Avenue, that is. With the First Family’s recent visit, the Obama girls were presented with these two displays, complete with bison stuffed animals.

    So what do you think of the work? Let us know below.