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Entries in Branding (3)

Tuesday

Aug032010

So They Caught the Barefoot Bandit. Twice.

How much do you know about that person sitting next to you, that family member you don’t see that often, or that mild-mannered 6”7’ former E.B. Lane intern that has a soft spot for branding and writing ads. On July 10^th, on the island of Eleuthra in the Bahamas, I imagined family and people on the news saying:

“But he was such a nice guy. We never thought he was even capable of being this other person.”

It’s no secret that I’ve had an interesting year – from finding myself graduating in the midst of The Great Recession with President Obama leading the ceremony to job seeker to, finally, independent contractor. Suffice it to say, now that things were a little more steady in my life, I decided to hitch a ride with some family on a trip of a lifetime.

The actual trip went without a hitch. Who am I kidding? I had a blast! During the week, if I wasn’t eating amazing food or hanging out with family or great new friends, I was SCUBA diving, riding jet skis, island hopping and jumping off a 118-foot yacht. This is how all vacations should be and, ironically, I never wanted to leave.

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Author:

Scott R |

5 Comments | |

Branding,

creative | posted

Tuesday, August 3, 2010

Friday

Nov062009

Even More Signs of Progress on McDowell.

So what do you think of the signage? How about the logo? Got any ideas for other ways to dress the building? Let us know below.

Anyone watching our little corridor of just-off-Downtown Phoenix over the past couple years has seen a lot happen. There have been new signs springing up everywhere, like Starbucks, Pei Wei and the unofficial EBL after-hours hangout, Sidebar.

Well, this week was no different. In the last couple days, the new logo
of E.B. Lane has made its dramatic debut in sign form for everyone to see. This bolder, brighter logo design was created to reflect the national presence EBL has achieved in recent years – and now it’s making its mark on the neighborhood as well.

Take a look at some of the images below. And keep your eyes peeled. We’ve got some other exciting ideas for how to dress our building already in the works.

So what do you think of the signage? How about the logo? Got any ideas for other ways to dress the building? Let us know below.

Author:

Gary S |

5 Comments | |

Branding,

signs | posted

Friday, November 6, 2009

Friday

Jun122009

The Kelly Scale: What’s Hot (and What’s Not) in Media

When I entered the media business 13 years ago, it was a totally different world. I was a Media Assistant at DDB, and we surrounded ourselves with GRP spreadsheets, Reach/Frequency calculators, and MRI analyses galore. Online was a medium that wasn’t even measured in syndicated sources and our Administrative Assistants were still typing our memo letters to communicate with our clients.

Now that we’ve flash-forwarded to 2009, I don’t think I need to convince anyone out there just how much media and the ad industry has changed. For me, this has been a career that has gotten more exciting by the day. And, frankly, this is only the beginning.

That’s what leads me to keep my own personal rating system – the What’s Hot in Media (WHIM) Scale. It includes predictive ratings for how hot I think a new application will perform for:

Advertisers that evaluate per brands.
Consumers and their lives in general.

1) You Tube is set to premiere its first movie on it’s site. “Home,” a film about the environment, is expected to launch in the next few months and will open the door to long form advertisers on the site.

2) Facebook is debuting a new Payment System. Users will be able to purchase “credits” to buy virtual goods, allowing Facebook to evolve into an e-commerce center that will be less reliant on advertising.

3) AdMob is launching new ad formats for the new iPhone 3.0 on 7/1. The new units will provide more direct links to Facebook, MySpace and Twitter.