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    Entries in Brainstorm (2)

    Wednesday
    30Sep2009

    The Art of the Brainstorm, Part II.

     

    A slight feeling of panic rushes through my veins as I click on the box to launch the full meeting notice. Of course, the memory of first receiving this notice a week ago is a haze in the borage of kick-offs, client calls, meetings about up-coming client calls, regroup meetings covering what wasn’t on those calls, rescheduled client calls, and production status meetings for the work that I should have been doing while I was in meetings.

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    Wednesday
    02Sep2009

    The Art of the Brainstorm.

    p>If you work at an agency, it’s likely you have attended your fair share of brainstorms. They’re the bread and butter of most great agencies in one form or another, some yielding big ideas that grow with each additional comment. Of course, there are also the others – the ones that degrade into caffeine-induced hysteria. Still, I can easily say that the vast majority of these sessions are quite helpful to my clients, proving themselves a great way to gain outside perspective and fresh ideas.

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